12th Jul 2013
Energy Fitness is a gym that offers personalized attention to its clients.
Despite the high quality of its service and facilities, during the last year there had not been a meaningful increase in the number of clients, that’s why we created GO SWEAT! an idea that would establish Energy Fitness as the only gym that motivates its users to give their best from day zero.
200 t-shirts were sent out to locals and users from other gyms as an invitation to try Energy Fitness. If they arrived with their t-shirt on, they would get a free day at the gym, plus a surprise bonus… At the gym, one of our trainers received them for an evaluation and a personalized routine. Their effort + Our coach’s motivation = Sweat. When the sweat made contact with a special ink, it generated a reaction that revealed a discount on the gym’s membership.
The more they sweated, the bigger the discount they got. In just one week 47 people signed up (After the promo experience).
FROM DAY ZERO WE MOTIVATE YOU TO GIVE YOUR BEST.